Neiman-Marcus Is a Retailer with Whom Many Small Manufacturers Would

question 161

Multiple Choice

Neiman-Marcus is a retailer with whom many small manufacturers would like to be associated. Distribution with Neiman-Marcus will increase the prestige of a smaller brand. The source of Neiman-Marcus's power is its

• A)economic influence.
• B)expertise.
• C)sought-after identification with a particular channel member.
• D)legitimate rights through contracts.
• E)longevity as an upscale retailer.

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Definitions:

Autonomic Division

A part of the nervous system that controls involuntary bodily functions such as heart rate, digestion, and respiratory rate, usually divided into sympathetic and parasympathetic divisions.

Peripheral Nervous

The part of the nervous system outside the brain and spinal cord, which connects the central nervous system to limbs and organs.

Homeostasis

The self-regulating process by which biological systems maintain stability while adjusting to conditions that are optimal for survival.

Long-Term Potentiation

Long-term potentiation is a long-lasting enhancement in signal transmission between two neurons that results from stimulating them synchronously, often studied for its role in learning and memory.