Which of the Following Statements Best Describes How a Supply

question 124

Multiple Choice

Which of the following statements best describes how a supply chain differs from a marketing channel?

• A)Communication is more important in the marketing channel than in the supply chain.
• B)The marketing channel places more emphasis on cost-effectiveness than the supply chain.
• C)A marketing channel includes suppliers that provide raw material inputs to a manufacturer.
• D)A supply network moves materials from producer to consumer while a marketing channel moves materials from the supplier to the producer.
• E)A supply chain includes suppliers;marketing channels do not.