Which of the Following Statements Regarding Supply Chain Customer Service

question 94

Multiple Choice

Which of the following statements regarding supply chain customer service is most accurate?

• A)The output of a supply chain is measured in total units sold.
• B)Customer service must be balanced against total logistics cost factors.
• C)The output of a supply chain is measured either in total units sold or total number of customers served.
• D)A firm's goal should be to provide superior customer service regardless of costs.
• E)Customer service is the responsibility of marketing channel members and not the supplier network.

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Definitions:

IMC Audit

A comprehensive evaluation of an organization's Integrated Marketing Communications (IMC) strategies and activities to assess effectiveness.

Promotion Schedule

A planned timeline detailing the promotional activities, tactics, and events intended to boost sales or awareness over a specific period.

Promotional Tool

A method or strategy used by businesses to communicate, inform, and persuade potential customers about their products or services.

Campaign

A coordinated series of activities or strategies designed to achieve a specific goal, often used in marketing, political, or social contexts.