A Reference Value Involves Comparing the Costs and Benefits of

question 41

Multiple Choice

A reference value involves comparing the costs and benefits of

• A)substitute items.
• B)items of equal or greater value.
• C)products with which a consumer is familiar and items the consumer has not seen or used before.
• D)items from one particular distributor.
• E)intangible items.

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Definitions:

Gender Role

The set of social and behavioral norms that are considered appropriate for individuals of a specific sex in the context of a specific culture, which differ widely between cultures and over time.

Gender Typing

Gender typing encompasses the acquisition of a traditional gender role, involving the behaviors, beliefs, and attitudes that society considers appropriate for males or females.

Neuroticism

A personality trait characterized by anxiety, fear, moodiness, worry, envy, frustration, jealousy, and loneliness.

X Chromosome

The sex chromosome found in both men and women. Females have two X chromosomes; males have one. An X chromosome from each parent produces a female child.