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If you wanted to buy a McDonald's Big Mac, small fries, and a small drink separately, it will you cost you $6.19. However, if you purchased these three items together as part of the firm's Extra Value Meal package, you would pay only $4.39, savings 80 cents. This "Extra Value Meal" price serves as __________ to you and other consumers, who compare the costs and benefits of substitute items to a bundle containing those items.
Competitive Industry
An industry characterized by many firms producing similar goods or services, where no single firm has a dominant market share.
Market Price
The existing rate at which an asset or service is available for buying or selling in the market.
Demand Curve
A visual diagram showing the correlation between an item's price and the amount of it that consumers want to buy.
Profit Maximized
Profit maximized refers to a scenario where a firm achieves the highest possible profit from its operations, where marginal costs equal marginal revenue.
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