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When Hallmark cards introduced a line of 99-cent cards (about half the price of the previously least expensive cards it sold) ,the greeting card company was trying to appeal to a mass market that was price sensitive.Hallmark was using a __________ pricing strategy.
Supervisory Recommendation
An endorsement or advice given by a supervisor, typically regarding an employee's performance, promotion, or development.
Word-of-mouth Communication
The informal transfer of information, thoughts, or opinions from one person to another without the use of formal advertising or marketing channels.
Headhunter
A headhunter is an individual working for an executive search firm who seeks out qualified individuals for higher-level positions.
Selection
Is concerned with identifying the best candidate or candidates for a job from among the pool of qualified applicants developed during the recruiting process.
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