-The Price Premium Marketing Dashboard Above Shows the Dollar and
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question 158

Multiple Choice

$$\begin{array} { | l c c c c | } \hline \text { Brand } & { \text { Dollar Sales Market Share } } &&{ \text { Unit Volume Market Share } } \\\hline \text { Red Bull } & \mathbf { 2 0 1 0 } & \mathbf { 2 0 0 9 } & \mathbf { 2 0 1 0 } & \mathbf { 2 0 0 9 } \\\hline \text { Monster } & 18 & 37 \% & 33 \% & 33 \% \\\hline \text { Rockstar } & 7 & 17 & 19 & 18 \\\hline \begin{array} { l } \text { Other } \\\text { Brands }\end{array} & \frac { 37 } { 100 \% } & \frac { 38 } { 100 \% } & \frac { 40 } { 100 \% } & \frac { 40 } { 100 \% } \\\hline\end{array}$$
-The Price Premium Marketing Dashboard above shows the dollar and unit market shares for selected energy drinks. What is the price premium for Red Bull in 2009?

• A)12.1%
• B)0%
• C)-5.0%
• D)-5.6%
• E)-11.1%

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Definitions:

Norms

Established standards of behavior and beliefs in a group or society.

Behavior

The actions or reactions of an object or organism, usually in relation to the environment or stimuli.

Role Conflict

A situation in which an individual faces conflicting expectations from different roles they fulfill in their life.

Social Dilemma

A situation in which individual decisions lead to outcomes that might be good for the individual but detrimental to the group.