For Years, a Local Had Customers Lining Up Around the Building

question 405

Multiple Choice

For years, a local had customers lining up around the building for breakfast. When the city announced that it was building an off ramp from the highway that would conceivably double his customer traffic, the proprietor was delighted. Having had so much success in previous years, he felt certain his savings could hold him over through the three-month construction. Unfortunately, construction delays continued for an additional six months and the work still continued. The owner's best pricing objective at this point would most likely be __________.

• A)profit
• B)market share
• C)unit volume
• D)survival
• E)social responsibility

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Definitions:

Volumetric Thinking

The ability to understand and manipulate three-dimensional space in the mind.

Creativity Tests

Assessments designed to measure an individual's potential to produce work that is both novel and useful.

Convergent Thinking

A cognitive process where the focus is on finding a single, correct solution to a problem, narrowing down the available options.

Divergent Thinking

A thought process used to generate creative ideas by exploring many possible solutions.