During the Introduction Stage of the Product Life Cycle, the Place

question 148

Multiple Choice

During the introduction stage of the product life cycle, the place (distribution) element of the marketing mix is highly involved with __________.

• A)increasing inventory levels at warehouses and distribution centers to meet potential demand
• B)gaining distribution, even though many channel intermediaries will be reluctant to carry a new product
• C)using an intermodal logistics system to get the products through the marketing channel as quickly as possible
• D)building storage warehouses and distribution centers to establish an efficient infrastructure for the new product
• E)obtaining contracts with independent sales agents and brokers instead of using the firm's salesforce

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Definitions:

Bystander Effect

A social psychological phenomenon in which individuals are less likely to offer help to a victim when other people are present.

Actor-Observer Effect

The tendency to attribute one's own actions to external factors, while attributing others' actions to their personality.

Primacy Effect

The psychological phenomenon whereby the first items presented in a list are remembered more easily than those in the middle.

Recency Effect

A memory bias that occurs when the most recently presented items or experiences are more likely to be remembered than those presented earlier.