If a Customer Is Reluctant to Try a New Product

question 167

Multiple Choice

If a customer is reluctant to try a new product because he would have to change his normal every day behaviors, the company is most likely facing a __________ barrier.

• A)usage
• B)risk
• C)value
• D)financial
• E)psychological

---

Definitions:

Three Generations

A concept often used to describe family lineage, where it refers to a group that consists of children, their parents, and their grandparents.

Conflicting Family Norm

Refers to situations where family members have differing beliefs, values, or practices, leading to tension or disagreements within the family unit.

Ulterior Motive

A hidden or underlying reason for doing something, often differing from the reason given or apparent to others.

Problematic Role

A situation or role in a group or team that creates difficulties or challenges due to its nature or dynamics.