If a Customer Is Reluctant to Try a New Product

question 72

Multiple Choice

If a customer is reluctant to try a new product because she is afraid it might make her ill, the company is most likely facing a(n) __________ barrier.

• A)usage
• B)risk
• C)value
• D)emotional
• E)psychological

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Definitions:

Four Tests

A set of criteria or examinations applied to assess the validity, reliability, or quality of something, though the specific tests can vary based on context.

Empirical Reasoning

A way of thinking that relies on observation and experience to draw conclusions, as opposed to theoretical or speculative approaches.

Scientific Thinking

The process of using systematic and logical reasoning to evaluate hypotheses and reach conclusions based on empirical evidence and experimentation.

Test of Logical Strength

An assessment or evaluation of the cogency or persuasiveness of logical arguments based on their structure and premises.