-Figure 10-5 Above Shows the Sequential Process of Building Brand

question 310

Multiple Choice

-Figure 10-5 above shows the sequential process of building brand equity. F represents the fourth and last step, which is to __________.

• A)elicit the proper consumer responses to a brand's identity and meaning
• B)develop positive brand awareness
• C)reward loyal customer behavior
• D)establish a brand's meaning in the minds of consumers
• E)create a consumer-brand connection

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Definitions:

Premise

An initial statement or proposition from which conclusions are drawn or arguments are based.

Strategy

A plan of action designed to achieve a long-term or overall aim, often involving the deployment of resources in a competitive context.

Structure

The arrangement or organization of interrelated elements in a material object or system, or the organization of parts as dominated by the general character of the whole.

Bureaucratic

Relating to a system of government or organization that is managed by departments staffed with non-elected officials, often criticized for excessive procedural complexity.