Subbranding Involves __________

question 163

Multiple Choice

Subbranding involves __________.

• A)having one firm manufacture a product and a second firm distribute it all under the same name
• B)changing a brand name of a product line extension product by making it "New and Improved!"
• C)combining a corporate brand with a new brand to distinguish a part of its product line from others
• D)creating a knock-off version of a product and changing the spelling of the name (chicken to "chikin" as in the case with Chick-Fil-A)
• E)using the same name for the original product and all subsequent product line and brand extensions

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Definitions:

DSM-IV-TR

The fourth edition, text revision, of the Diagnostic and Statistical Manual of Mental Disorders, a guide for diagnosing mental disorders.

Cluster B

Cluster B refers to one of the three clusters of personality disorders in the DSM (Diagnostic and Statistical Manual of Mental Disorders), characterized by dramatic, overly emotional, or unpredictable thinking or behavior.

DSM-IV-TR

The fourth edition, text revision of the Diagnostic and Statistical Manual of Mental Disorders, a guide for diagnosing mental disorders.

Diagnostic And Statistical Manual

The Diagnostic and Statistical Manual of Mental Disorders (DSM) is a standardized classification system for diagnosing mental disorders, used by mental health professionals in the United States and increasingly worldwide.