During the Introduction Stage of the Product Life Cycle, the Place

question 148

Multiple Choice

During the introduction stage of the product life cycle, the place (distribution) element of the marketing mix is highly involved with __________.

• A)increasing inventory levels at warehouses and distribution centers to meet potential demand
• B)gaining distribution, even though many channel intermediaries will be reluctant to carry a new product
• C)using an intermodal logistics system to get the products through the marketing channel as quickly as possible
• D)building storage warehouses and distribution centers to establish an efficient infrastructure for the new product
• E)obtaining contracts with independent sales agents and brokers instead of using the firm's salesforce

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Definitions:

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The act of legally banning or abolishing the practice of enslavement and the trade in enslaved individuals.