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When Apple first introduced the Apple II personal computer in 1977, industry analysts predicted that very few would be sold. However, a short time after the product was made available, consumers who were young, well-educated, bold, and well-informed began buying them. While those buyers were relatively few in number, marketers like IBM and Compaq were encouraged because other, less adventuresome consumers like businesspeople would likely adopt personal computers later. Based on the diffusion of innovation concept, those first buyers of personal computers were __________.
Benefit Corporation
A form of organization certified by the nonprofit B Lab that ensures strict standards of social and environmental performance, accountability, and transparency are met.
Social Performance
A measure of an organization’s ability to meet its social objectives, reflecting its impact on stakeholders, communities, and society as a whole.
Entrepreneurial Action
The initiative taken by entrepreneurs to launch new businesses or ventures, often in the face of risk, to capitalize on opportunities.
Right Mindset
The ideal mental attitude that allows individuals to face challenges, overcome obstacles, and achieve success.
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