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There are several reasons why a consumer would be reluctant to adopt a new product, including a risk barrier, which occurs when __________.
Common Stockholders
Individuals or entities that own shares of common stock in a corporation, giving them rights to dividends and voting in shareholder meetings.
General Journal
A ledger in accounting that records all day-to-day financial transactions of a company.
Accounts Receivable
Funds due to a company from its clients for products or services provided on credit.
Customer Payments
The amounts of money received from customers in exchange for goods or services provided by a company.
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