Managers Often Use Two Special Indexes to Help Identify Strong

question 342

Multiple Choice

Managers often use two special indexes to help identify strong and weak market segments in order to provide direction for marketing efforts. The two indexes, CDI and BDI, stand for

• A)comprehensive demographic inventory and brand designation information.
• B)consumer demographic index and buyer demographic inventory.
• C)category development index and brand development index.
• D)consumer development index and brand development inventory.
• E)category development index and buyer development inventory.

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Definitions:

Freight Costs

Expenses incurred by a company to transport goods from one place to another, such as shipping charges for receiving or sending out inventory.

Trade Discount

A reduction in the list price granted by a supplier to a buyer, often based on the volume of goods purchased or to maintain a competitive advantage.

Free On Board

A shipping term indicating whether the seller or the buyer is responsible for goods that are damaged or destroyed during shipping.

Sales Tax

A government-imposed charge on the sale of goods and services.