The Formula to Calculate a BDI = __________

question 36

Multiple Choice

The formula to calculate a BDI = __________.

• A)(Percent of the total U.S.population in a market segment ÷ Percent of a brand's total U.S.sales in a market segment)× 100
• B)(Percent of a product category's total U.S.sales in a market segment ÷ Percent of the total U.S.population in a market segment)× 100
• C)(Percent of a brand's total U.S.sales in a market segment ÷ Percent of the total U.S.population in a market segment)× 100
• D)(Percent of the total U.S.population in a market segment ÷ Percent of a product category's total U.S.sales in a market segment)× 100
• E)The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry,including the firm itself.

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Definitions:

Coefficient Of Kurtosis

A statistical measure that describes the shape of a distribution's tails in relation to a normal distribution.

Dispersion

A measure of the spread of a distribution, indicating how far the data points are from the mean.

Coefficient Of Kurtosis

A measure of the "tailedness" of the probability distribution of a real-valued random variable.

Dispersion

A measure of the spread or variability of a set of values within a dataset.