New Coke Was Repositioned as a Slightly Sweeter, Less Filling

question 98

Multiple Choice

New Coke was repositioned as a slightly sweeter, less filling soft drink because the Coca-Cola Company discovered that its 1984 market share in supermarkets was 2 percent behind Pepsi. This product repositioning strategy was designed to __________.

• A)reach a new market
• B)catch a rising trend
• C)change the value offered
• D)change its target audience
• E)react to a competitor's position

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Definitions:

Knowledge-Based Pay

A compensation system where an individual's pay is based on their skills, knowledge, and abilities rather than their job title or position.

Compa-Ratio

A metric used in human resources to compare an individual's salary to the midpoint of a predefined salary range for their position or job grade.

Absolute Worth

The intrinsic or unconditional value of something, not dependent on external factors.

Job Grading Method

A technique used in human resource management to categorize positions within a company based on certain criteria like responsibility and skill levels.