Subbranding Involves __________

question 163

Multiple Choice

Subbranding involves __________.

• A)having one firm manufacture a product and a second firm distribute it all under the same name
• B)changing a brand name of a product line extension product by making it "New and Improved!"
• C)combining a corporate brand with a new brand to distinguish a part of its product line from others
• D)creating a knock-off version of a product and changing the spelling of the name (chicken to "chikin" as in the case with Chick-Fil-A)
• E)using the same name for the original product and all subsequent product line and brand extensions

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Definitions:

Mental Rotation

The cognitive ability to mentally turn or rotate three-dimensional objects to interpret and predict their appearance at different angles.

Aerodynamic

Pertaining to the study of the motion of air and other gaseous fluids, and the forces acting on objects in motion relative to such fluids.

Paper Airplane

A toy made of paper, folded into a shape that allows it to glide or fly when thrown.

Symbolic Representation

A mental representation that stands for some content without sharing any characteristics with the thing it represents.