Which of the Following Statements About Are Perceptual Benefits Conveyed

question 324

Multiple Choice

Which of the following statements about are perceptual benefits conveyed by a product's packaging and labeling is NOT true?

• A)Global brands can benefit from country of origin or manufacturer perceptions since consumers tend to hold ethnocentric stereotypes about country-product pairings that they judge best.
• B)Packaging and labeling have been shown to enhance brand recognition and facilitate the formation of strong, favorable, and unique brand associations.
• C)Package inserts are the primary way the legal requirements for the conveyance of information are satisfied.
• D)Changes in packaging and labeling can uphold a brand's image in consumers' minds.
• E)The color, shape, and graphics of a package or label distinguish one brand from another.

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Definitions:

Applied Psychology

The use of psychological methods and findings of scientific psychology to solve practical problems of human and animal behavior and experience.

Practical Significance

The extent to which research findings have meaningful, applicable implications in the real world, beyond statistical significance.

Feminist Psychology

An approach to psychology that analyzes the influence of gender inequalities on personal and social development.

Study of Men

An interdisciplinary field that explores the history, experiences, and cultural representations of men and masculinity.