Integrating the Service Component of the Marketing Mix with Efforts

question 178

Multiple Choice

Integrating the service component of the marketing mix with efforts to influence consumer demand is referred to as

• A) customer management.
• B) internal marketing.
• C) product management.
• D) capacity management.
• E) seven Ps of services marketing.

---

Definitions:

International Trade Agreements

Formal accords between countries that govern the rules, regulations, and standards for trade and economic exchange across borders.

Decreased Autonomy

A reduction in the ability or opportunity to make independent decisions or choices, often due to external control or influence.

Barrier to Trade

Any obstacle or condition that limits the flow of goods and services between countries, such as tariffs, quotas, or regulations.

Transnationalism

The process of heightened interconnectivity between people and the receding economic and social significance of boundaries among nation states.