A Few Years Ago, Frito-Lay Developed Frito-Lay Lemonade as a Thirst-Quencher

question 328

Multiple Choice

A few years ago, Frito-Lay developed Frito-Lay Lemonade as a thirst-quencher for those consumers who also like Frito-Lay's salty snacks such as Fritos corn chips. But when people think of the brand name Frito-Lay, thirst-quenching is not a benefit that comes to mind and Frito-Lay Lemonade failed. This innovation strategy is known as a

• A)brand extension.
• B)radical invention.
• C)product line extension.
• D)disruptive innovation.
• E)product deletion.

Understand the principles of organic synthesis and reagent selection.

Identify and apply methods for transforming basic organic structures into more complex molecules.

Determine the major products of organic reactions.

Understand the role of stereochemistry in organic reactions.

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Definitions:

Enabling Legislation

A statute that specifies the name, functions, and specific powers of an administrative agency and grants the agency broad powers for the purpose of serving the “public interest, convenience, and necessity.”

Accounting Commission

A regulatory or advisory body focused on setting and enforcing accounting standards and practices.

Investigative Authority

The legal power or mandate given to an individual or organization to conduct investigations, often related to law enforcement or regulatory compliance.

Enabling Statutes

Enabling statutes are laws passed by a legislative body that grant certain powers or authority to a government agency or an official to implement or enforce other laws.