As a Marketing Term, __________ Generally Includes Not Only Physical

question 48

Multiple Choice

As a marketing term, __________ generally includes not only physical goods, but also services and ideas as well.

• A)marketing
• B)invention
• C)merchandise
• D)product
• E)concept

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Definitions:

Customer Repurchase Rates

The frequency or likelihood with which a company's customers buy its products or services again.

Long-Term Customer Retention Rate

A measurement of how well a company can retain its customers over an extended period, indicating customer loyalty and satisfaction.

Customer Recommendations

Suggestions or advice given by consumers about a product, service, or company based on their personal experience or satisfaction.

Share-Of-Wallet

A marketing term referring to the amount of the customer's total spending that a business captures in the products and services that it offers.