Which of the Following Statements Regarding "Goods" Is Most Accurate

question 221

Multiple Choice

Which of the following statements regarding "goods" is most accurate?

• A)Nondurable goods would rely more on advertising than durable goods.
• B)Durable goods would benefit more on advertising than nondurable goods.
• C)There is little if any difference between marketing actions between durable and nondurable goods.
• D)Nondurable goods would rely more on personal selling than durable goods.
• E)The durable and nondurable classification applies to services as well as to products.

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Definitions:

Expectancy Violation Theory

Theory that you interpret the messages of

Emotional Contagion Theory

Theory that emotional expression is contagious; people can “catch” emotions just by observing others’ emotional expressions.

Interaction Adaptation Theory

Theory suggesting that people interact with others by adapting to their communication behaviors.

Interactional Synchrony

Mirroring of each other’s nonverbal behavior by communication partners.