To Help Consumers Assess and Compare Services, Marketers Try to Make

question 54

Multiple Choice

To help consumers assess and compare services, marketers try to make them tangible or

• A) temporal.
• B) consistent.
• C) adaptable.
• D) measurable.
• E) show the benefits of using the service.

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Definitions:

Poverty

The state of having insufficient financial resources to meet basic living expenses such as food, shelter, and clothing.

The Bradley Method

A method of natural childbirth that emphasizes partner-coached childbirth education, relaxation, and natural pain management techniques.

Water Birthing

A childbirth method involving labor and delivery in a tub of warm water, often believed to be less stressful for both the mother and newborn.

Hypnobirthing

A childbirth method that uses self-hypnosis, relaxation, and visualization techniques to help reduce pain and anxiety during labor.