A Product Line Refers to

question 279

Multiple Choice

A product line refers to

• A)a product and all its ancillary services (warranties,financing,etc. ).
• B)the variations within a product class.
• C)a specific product SKU that has a unique brand,size,or price.
• D)a group of product or service items that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,are distributed through the same types of outlets,or fall within a given price range.
• E)the entire product category or industry.

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Definitions:

Affiliation Motive

An individual's need to form connections with others, feeling a desire for close relationships as part of their social instinct.

Approval

A formal or official agreement or sanction.

Reproductive Success

The passing of genes to the next generation in a way that they too can pass on those genes.

Internal State

Refers to an individual's psychological and physiological condition at a given time, which influences perceptions, emotions, and behavior.