A Product That Disrupts Consumers' Normal Routines but Does Not

question 244

Multiple Choice

A product that disrupts consumers' normal routines but does not require totally new learning is a

• A)continuous innovation.
• B)dynamically continuous innovation.
• C)discontinuous innovation.
• D)progressive innovation.
• E)disruptive innovation.

Recognize the sources of new scientific knowledge and their contributions to technological advancements.

Comprehend the decision-making process behind R&D investments and the challenges involved.

Understand the fundamental principles of optimizing R&D spending in firms.

Comprehend the role of the expected-rate-of-return and cost-of-funds curves in R&D decision-making.

---

Definitions:

Innovation

The process of creating new ideas, products, or methods that bring about significant improvements or novelty.

Formal Policies

Officially documented rules and guidelines within an organization designed to guide actions and decision-making processes.

Vivid Image

A highly detailed, clear, and striking mental representation or description that evokes a strong visual perception.

Memorable Slogan

A distinctive and catchy phrase used to convey an important message in a memorable way, often for advertising or branding.