One Reason New Products Fail Is That Although Most Major

question 125

Multiple Choice

One reason new products fail is that although most major corporations use a formal decision-making process, sometimes they fail to critically evaluate the progress along the way. This is why many firms have a ________ to ensure that problems are corrected before proceeding to the next stage.

• A) written protocol
• B) Stage-Gate®process
• C) cross-functional team
• D) prototype test
• E) test market

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Definitions:

Neo-Gothic

The revival of the Gothic style in architecture, especially in the 19th century.

Crystal Palace

A large glass and iron structure built in London for the Great Exhibition of 1851, showcasing the latest technology of the time.

Great Exhibition

The first World's Fair, held in 1851 in London, showcasing the achievements of the Industrial Revolution and cultural artifacts.

Prefabricated Elements

Manufactured units or components that are produced in a factory and then transported to a construction site for quick assembly.