The Screening and Evaluation Stage of the New-Product Process Involves

question 115

Multiple Choice

The screening and evaluation stage of the new-product process involves

• A)internal and external evaluations of new-product ideas.
• B)product selection and budgeting projections.
• C)business and cost analyses.
• D)patent searches and environmental scanning.
• E)idea selection and prototype development.

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Definitions:

Cash at Bank

The amount of liquid assets or cash that a company or individual has deposited in a banking institution.

Net Income

The total earnings of an organization after subtracting all expenses, taxes, and costs from its total revenue.

Net Margin

A financial metric that shows the percentage of revenue remaining after all operating expenses, interest, taxes, and preferred stock dividends have been deducted from a company's total revenue.

Sales

The process of selling goods or services to customers in exchange for money or other compensation.