The Stage of the New-Product Process That Turns an Idea

question 132

Multiple Choice

The stage of the new-product process that turns an idea on paper into a prototype is referred to as __________.

• A)idea generation
• B)screening and evaluation
• C)business analysis
• D)commercialization
• E)development

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Definitions:

Clairvoyance

The supposed ability to gain information about an object, person, location, or physical event through means other than the known human senses.

Olfactory Sense

The sense of smell, which detects airborne chemicals and translates them into the perception of odors.

Telepathy

The supposed communication of thoughts or ideas by means other than the known senses.

Signal-Detection Theory

A psychological theory that explains how individuals distinguish between informative signals and noise in the environment under conditions of uncertainty.