If a Firm Used IRI's BehaviorScan Service to Track Sales

question 278

Multiple Choice

If a firm used IRI's BehaviorScan service to track sales of a new product made to a panel of consumers and assess the effectiveness of advertising and other promotion tactics, what type of test market is this?

• A)laboratory test market
• B)concept test market
• C)simulated test market
• D)controlled test market
• E)standard test market

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Definitions:

Cerebrospinal Fluid

A clear, colorless body fluid found within the brain and spinal cord, serving as a cushion and delivering nutrients.

Electroencephalograph

A device used to record the electrical activity of the brain, commonly known as EEG.

Sleep

A naturally recurring state of mind and body characterized by altered consciousness, relatively inhibited sensory activity, and inhibition of nearly all voluntary muscles.

Seizure

A sudden, uncontrolled electrical disturbance in the brain that can cause changes in behavior, movements, feelings, and levels of consciousness.