When Expenses Are Greater Than the Potential Increased Sales from Market

question 23

Multiple Choice

When expenses are greater than the potential increased sales from market segmentation, a firm should

• A)not consider market segmentation at this time.
• B)combine departments within the company to make the process more streamlined.
• C)reduce production costs or increase prices to facilitate the segmentation process.
• D)seek alternate channels of distribution, including Internet sales.
• E)discontinue manufacturing any products that are not in the mature stage of their product life cycle