The Market Segmentation Strategy Known as Frequency Marketing Focuses on

question 49

Multiple Choice

The market segmentation strategy known as frequency marketing focuses on

• A)trial.
• B)the average number of times a person in the target audience is exposed to an advertisement.
• C)consumption preferences.
• D)turnover.
• E)usage rate

---

Definitions:

Present Value

The present-day value of a future amount of money or series of payments, calculated using a particular return rate.

Renewable Natural Resources

Natural resources that can be replenished naturally over time, such as sunlight, wind, and biomass.

Exhausted

in an economic context, often relates to resources or options that have been fully utilized or depleted.

Property Rights

The theoretical and legal ownership rights over resources including the right to use, sell, and lease.