Which of the Following Statements Regarding When and How to Segment

question 145

Multiple Choice

Which of the following statements regarding when and how to segment markets is most accurate?

• A)Even if a firm finds only one potential market segment, it should take advantage of the method to appear cutting-edge to its competitors and customers.
• B)Market segmentation only works for large corporations; small businesses don't have the resources to engage in the process.
• C)Governments should not attempt market segmentation because the strategy is only applicable for consumer and organizational markets.
• D)If a business firm goes to the trouble and expense of segmenting its markets, it expects to increase its sales, profits, and return on investment.
• E)Market segmentation strategies work less than 10 percent of the time

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Definitions:

Coal Deposits

Geological formations containing coal in significant quantities, which can be mined for fuel and other uses.

Foreign Source

Originating from a country or place other than one's own; in information or materials context, it refers to sources from outside the domestic or local scope.

Capital

Financial assets or the financial value of assets, such as cash and buildings, used by a business to produce goods or services.

Industrial Development

The process of establishing and growing industries in a region, often leading to economic growth and societal changes.