Procter & Gamble (P&G)decided to Skip a Generation of Consumers

question 162

Multiple Choice

Procter & Gamble (P&G) decided to skip a generation of consumers when it began to market Old Spice deodorant.The target market consists of men aged 18 to 34 years old (Generation Y) who don't remember the Old Spice brand sold to their grandfathers (pre baby boomer) many years ago.P&G is using which type of segmentation variable?

• A)behavioral
• B)demographic
• C)lifestyle
• D)geographic
• E)psychographic

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Definitions:

Endorsement

The act of signing the back of a financial document or negotiable instrument, thereby transferring rights or authorizing actions related to the document.

Delegatee

A third party who is not part of the original contract but to whom duties to perform are transferred by one of the contracting parties (a delegator).

Order Instrument

An instrument payable to a specific, named payee.

Instrument Payable

A written document that promises the payment of a definite amount of money either on demand or at a future date.