A Recent Study by the Aberdeen Group Analyzed Which Segmentation

question 186

Multiple Choice

A recent study by the Aberdeen Group analyzed which segmentation bases were used by the 20 percent most profitable organizations of the 220 surveyed. Which segmentation base did these organizations use the most?

• A)behavioral
• B)psychographic
• C)geographic
• D)demographic
• E)product

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Definitions:

Turbulence

Irregular, chaotic motion of fluid or air, often causing rapid changes in speed and direction.

Hydrograph

A chart that shows the flow of water, typically in rivers or streams, over a period of time, illustrating changes in water level or discharge.

River's Discharge

The volume of water flowing through a river channel at any given location and time, typically measured in cubic meters per second.

Time Change

An alteration in the standard time, usually referring to adjustments made for daylight saving time or time zone changes.