Data Refer to the

question 245

Multiple Choice

Data refer to the

• A)subjective psychographic feelings collected by an organization upon which it bases subsequent marketing actions.
• B)objective demographic characteristics collected by an organization upon which it bases subsequent marketing actions.
• C)facts and figures related to the problem that are divided into two main parts: secondary data and primary data.
• D)information collected by a source other than the company itself used to determine the best possible solution to a marketing problem.
• E)facts and figures related to the problem that are only available for purchase from the federal government.

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Definitions:

Belittle

To disparage or diminish the importance or value of someone or something in a derogatory manner.

Insult

An offensive remark or action aimed at demeaning someone or hurting their feelings.

Representativeness

The degree to which a sample or study finding reflects the characteristics of the larger population from which it is drawn, affecting the generalizability of the results.

National Survey

A comprehensive collection and analysis of data, covering a wide range of topics and populations, typically conducted across an entire country.