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 1. What things are most important to you when you decide to eat out and go to a fast-food restaurant? \text { 1. What things are most important to you when you decide to eat out and go to a fast-food restaurant? }

question 53

Multiple Choice

 1. What things are most important to you when you decide to eat out and go to a fast-food restaurant? \text { 1. What things are most important to you when you decide to eat out and go to a fast-food restaurant? }
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-Consider Figure 7-4: Question 1 above, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Question 1 illustrates which type of question format?

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Definitions:

Customer Complaints

Customer Complaints are feedback or grievances expressed by customers regarding dissatisfaction with a product or service, important for quality control and improvement.

On-Time Delivery

The measure of a supply chain or vendor's ability to deliver goods or services to customers as scheduled.

Strategic Performance Measurement System (SPMS)

A framework that combines financial and non-financial performance indicators to evaluate an organization's success in achieving strategic goals.

Strategy Map

A visual tool that represents a company's strategic goals and shows how they are connected or contribute to the overall success of the organization.

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