In Evaluating Whether Its Facebook and Twitter Social Media Programs

question 77

Multiple Choice

In evaluating whether its Facebook and Twitter social media programs are working well, Carmex considered using various marketing metrics. One metric it chose was ________, which quantifies the number of Carmex mentions on the Internet as a percentage of all mentions of major lip balm brands.

• A) Carmex sentiment
• B) Carmex Twitter followers
• C) Carmex conversation velocity
• D) Carmex Facebook likes
• E) Carmex share of voice

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Definitions:

Tolerate Pain

The ability to endure discomfort or suffering without allowing it to overtly affect one's performance or wellbeing.

Technological Advances

The forward progression in technology leading to the development of new tools, systems, or methods that improve efficiency or effectiveness.

Turnover

The rate at which employees leave a company and are replaced by new hires, impacting an organization's performance and culture.

Organizational Commitment

The psychological attachment that an employee feels towards their organization, which can affect their willingness to stay with the company.