When Conducting Marketing Experiments, the Independent Variable Often Involves Marketing

question 170

Multiple Choice

When conducting marketing experiments, the independent variable often involves marketing mix elements such as product features or coupons, while dependent variables often include

• A) elements of the environmental forces that cannot be controlled.
• B) changes in channels of distribution or pricing.
• C) elements of the marketing mix that cannot be manipulated.
• D) the primary experimental hypothesis.
• E) changes in purchases such as dollar or unit sales of individuals or organizations.

---

Definitions:

Depreciation Expense

The structured spreading of the expense associated with a tangible asset across its useful life.

Double Declining-Balance Method

An accelerated depreciation method that computes an asset's depreciation at double the rate of the straight-line method over its useful life.

Straight-Line Method

A method of depreciation that allocates an equal amount of the cost of an asset over its useful life.

Depreciation Expense

The allocated amount of an asset's cost charged to expense over time, reflecting the loss in value as the asset is used in operations.