Evaluating the Results of a Marketing Decision Involves

question 41

Multiple Choice

Evaluating the results of a marketing decision involves

• A)asking prospective customers if they are likely to buy the product during a specified future time period.
• B)requesting the firm's salespeople to estimate sales during a coming period.
• C)collecting data from marketing experts about changes in the environment.
• D)collecting projections from all regional sales managers and making projections based on a region to region basis.
• E)monitoring the marketplace to determine if action is necessary in the future

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Definitions:

Break Even

The point at which total costs and total revenues are equal, resulting in no net loss or gain.

Fixed Costs

Costs that do not vary with the level of production or sales, such as rent, salaries, and equipment leases, remaining constant regardless of how much a company produces.

Contribution Margin

The amount by which the sale of a product or service exceeds variable costs, indicating how much it contributes to covering fixed costs.

Fixed Costs

Expenses that do not change with the level of production or sales, such as rent, salaries, and insurance premiums.