A Global Brand Is a Brand Marketed Under the Same

question 92

Multiple Choice

A global brand is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs. However, adaptations of global brands are made

• A)only if required by government regulations in the host market.
• B)only in its initial introduction into a market and only until the brand is recognized.
• C)by domestic competitors causing brand confusion.
• D)only when necessary to better connect the brand to consumers in different markets.
• E)when there is a serious drop in market share

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Definitions:

Residual Value

The estimated value of an asset at the end of its useful life.

Capital Lease

A lease classified by lessees as an asset purchase, indicating that the lessee effectively has control over the asset during the lease term.

Interest Revenue

Income earned from deposit accounts or investments through the interest paid by the borrower to the lender.