-Global Companies Have Five Strategies for Matching Products and Their

question 215

Multiple Choice

-Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 6-4 above, C refers to which type of strategy?

• A)product extension strategy
• B)product adaptation strategy
• C)dual adaptation strategy
• D)product invention strategy
• E)communication adaptation strategy

Identify and describe different types of data in marketing research.

Understand the role and execution of focus groups in gathering qualitative data.

Recognize the importance and method of probing for underlying ideas and feelings in marketing research.

Comprehend the process of idea evaluation and its relevance in marketing.

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Definitions:

Celery Stalks

The long, fibrous, edible portions of the celery plant, commonly consumed as a vegetable or used in cooking for their flavor.

Vegetable

a plant or part of a plant used as food, typically excluding fruits, seeds, nuts, and sweet or savory plant products that are considered culinary fruits, grains, or spices.

Archegonium

A female reproductive structure in plants and certain algae, where the egg cell is produced and fertilization occurs.

Charophytes

A group of green algae thought to be the closest relatives of land plants, sharing key traits for terrestrial adaptation.