Dell Established Its Company Primarily with Direct Telephone-And Internet-Based Sales

question 347

Multiple Choice

Dell established its company primarily with direct telephone-and Internet-based sales.In terms of Dell's global expansion strategy,which of the following statements is most accurate?

• A)Dell sells its computers via word of mouth,which is the most powerful method for consumer electronics.
• B)Dell partners with each country's largest department stores and sells its computers in the small appliance department.
• C)Dell issues its own credit card through multinational banks,making it possible for customers who would not normally qualify for credit to do so.
• D)Dell distributes its products through individual sales associates who reach out to customers with a first-hand experience at their doorsteps.
• E)Dell maintains the exact same U.S.strategies that brought it this far because it sees no reason to "mess with success."

Identify and explain different macro strategies for achieving competitive advantage.

Recognize the importance of customer excellence and loyalty programs in building a sustainable competitive advantage.

Distinguish between different types of excellence strategies (operational, product, locational).

Comprehend the role and structure of a mission statement in strategic planning.

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Definitions:

Respect Views

The practice of acknowledging and considering others' opinions, even if they differ from one's own.

Nonverbal Messages

Visual and audible symbols that do not rely on words but create meaning for the receiver.

Assign Meaning

The cognitive process of attributing significance or interpretation to information, items, or events.

Specific Issue

A particular problem, topic, or matter that is distinct and defined.