A Global Brand Is a Brand Marketed Under the Same

question 92

Multiple Choice

A global brand is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs. However, adaptations of global brands are made

• A)only if required by government regulations in the host market.
• B)only in its initial introduction into a market and only until the brand is recognized.
• C)by domestic competitors causing brand confusion.
• D)only when necessary to better connect the brand to consumers in different markets.
• E)when there is a serious drop in market share

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Definitions:

Created

Brought into existence; something made or produced by human or artistic effort.

Idealism

The metaphysical view that the mind and its ideas are the ultimate reality.

Existence

The state or fact of being, especially of being real, actual, or alive in any form or context.

Mind

The element of a person that enables them to be aware of the world and their experiences, to think, and to feel; the faculty of consciousness and thought.