Exporting Refers to a Global Market-Entry Strategy

question 295

Multiple Choice

Exporting refers to a global market-entry strategy

• A)in which a company will sell its products in international markets but not in its own domestic market.
• B)in which a company produces goods in one country and sells them in another country.
• C)in which a company will manufacture its product in several countries at the same time using different brand names and slight product modifications.
• D)in which a company will manufacture products specifically designed for non-domestic markets,but will sell those products to distributors who take title and resell the products to different companies around the world.
• E)whereby a product is made in one country,assembled in a second country,and ultimately marketed to a third country.

Calculate and interpret residual income for a given set of financial data.

Apply the concept of contribution margin ratio to evaluate investment opportunities.

Analyze the return on investment (ROI) for specific business scenarios.

Determine net operating income given a set of operational data.

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Definitions:

Unsought Product

Goods or services that consumers typically do not think about buying or do not know exist until they encounter them, usually requiring aggressive sales strategies.

Consumer Segmentation

The approach of partitioning a potential consumer market into segments, each defined by distinct attributes.

Consumer Products

Goods that are purchased for personal use or consumption by the general public.

Demographics

Statistical data relating to the population and particular groups within it.