Select Service Partner (SSP)Group Has Operations in 30 Countries Involving

question 149

Multiple Choice

Select Service Partner (SSP) Group has operations in 30 countries involving food and beverage establishments,often in transit hubs like airports and railway stations.SSP also operates Starbucks locations in airports in Finland,Sweden,and Norway.SSP pays Starbucks a royalty based on sales as well as a fee for each store.In these instances,Starbucks is engaged in

• A)direct exporting.
• B)indirect exporting.
• C)contract manufacturing.
• D)foreign assembly.
• E)licensing.

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Definitions:

Warehousing

The design and operation of facilities to receive, store, and ship products.

Promotion Mix

The blend of different marketing methods used by a business, such as advertising, sales promotion, public relations, and direct marketing.

Publicity

Nonpersonal communication transmitted through the mass media but not paid for directly by the firm.

Selective Distribution

A distribution strategy where a company chooses a limited number of retail outlets in specific locations to sell its products, aiming to target specific markets or demographics effectively.