-Global Companies Have Five Strategies for Matching Products and Their

question 215

Multiple Choice

-Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 6-4 above, C refers to which type of strategy?

• A)product extension strategy
• B)product adaptation strategy
• C)dual adaptation strategy
• D)product invention strategy
• E)communication adaptation strategy

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Definitions:

Global Evaluative Dimension

A concept in psychology that refers to the overarching way individuals assess or interpret their experiences or the world around them.

Self-concept

An individual's perception of themselves, including their beliefs about their own skills, characteristics, and worth.

Self-awareness

The awareness of one's own personality, emotions, motivations, and wishes.

Sensory Receptor

A specialized structure that responds to environmental stimuli by conveying signals to sensory nerves.