-Global Companies Have Five Strategies for Matching Products and Their

question 226

Multiple Choice

-Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 6-4 above, D refers to which type of strategy?

• A)product extension strategy
• B)product adaptation strategy
• C)dual adaptation strategy
• D)product invention strategy
• E)communication adaptation strategy

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Definitions:

Visual Experiences

Perceptions and interpretations of the surrounding environment through the sense of sight.

Remember

The cognitive process of recalling information, experiences, or people from one's past.

Social Pressure

The influence exerted by society on individuals to conform to expected norms and behaviors.

Memory

The faculty by which the mind stores and remembers information.